One of the most effective strategies that businesses adapt to attract more customers is by giving away promotional items to customers. The method of giving out Premium items for customers (ของ พ รี เมี่ ยม แจก ลูกค้า, which is the term in Thai) who can become their potential customers gets often looked like a low-cost marketing strategy. But it does the job of taking place in consumer’s hearts. You can see these premium items around you, like the shampoo, drinks offered to you in the hotel room. There are cheap promotional products too, like giving away pens, calendars to their potential customers for free.
Giving away these promotional products has to be done carefully to the most suitable prospects.
Why Businesses Use Premium Products For Promotion?
Premium products sound expensive and make someone feel special. But as you’re promoting your business, you may think about going with the cheap yet useful products rather than investing so many amounts in premium products. Try to understand that not every premium product will be expensive to bear, and most of them won’t blow away your budget for the giveaways.
The premium products are given away to the customers with the business brand logo and name. These get added to increase awareness among consumers. These premium products may or may not be expensive, but it has to be useful to the target audience. And promotion is not only about letting people know about your brand name. But something they will use and will purchase those themselves and recommend to others as well.
Some of the Premium items for customers you can giveaway are Tech devices, Self-care items, Writing instruments, Drinkware, and many others.
Benefits Of Promoting Premium Products:
- Brand recognition is one of the key perks that businesses get with promotion. To create this brand recognition, the companies have to make continuous efforts to keep their products in the consumer’s mind also in priority.
- Enhance the business outreach with the promotional premium items to the consumers. Compared to virtual advertisements, giveaways are more visible to the consumers. These products will get consumed by the people daily, and if they like your product, they will tend to remember it and probably recommend it in their network.
- A promotional product also represents your business card as it shows a miniature form of your business and brand. When you give your business card to a client, you give them details like your brand name, contact details. The products that your giveaway to target prospects, you are letting them know about your brand. And to keep your brand in their mind for an extended period.